Podcast Episode 188: The Power of a Sector Based Approach: Specificity Drives Strategy

This is a podcast episode titled, Podcast Episode 188: The Power of a Sector Based Approach: Specificity Drives Strategy. The summary for this episode is: <p><span style="font-weight: 400;">In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Jennifer Ramsey. Jennifer Ramsey is a former investment banker who discovered love of marketing / BD while preparing sales decks for road shows to pitch investors on funding startup/emerging growth companies. She left the world of high finance for marketing & BD where she developed and led enterprise-wide, sector-based programming and spearheaded a client relationship-building framework for an Am Law 100 firm. She and two colleagues recently launched Stage LLC, a women-owned business development & marketing venture focused on relationships, revenue, and growth for legal services.</span></p>