Podcast Ep. 141: Translating Digital and Social Media Marketing to Real Returns: Approaches for Law Firms

This is a podcast episode titled, Podcast Ep. 141: Translating Digital and Social Media Marketing to Real Returns: Approaches for Law Firms. The summary for this episode is: <p><span style="font-weight: 400;">In this episode of the Legal Marketing 2.0 Podcast Guy is joined by Lauren Piccolo-Ingram, Lauren is the Managing Director of Client Development at</span> <a href="https://www.goodwinlaw.com/"><span style= "font-weight: 400;">Goodwin</span></a> <span style= "font-weight: 400;">where she is responsible for the planning and execution of business development, marketing, and communications initiatives for the firm’s Litigation Department. Ms. Piccolo-Ingram has particular expertise in developing performance metrics and data-based decision making. Lauren joins us to discuss tactics for lawyers and law firm marketing professionals to use to increase their return on investment in marketing efforts through effectively leveraging digital marketing and social media.</span></p>