Episode 144: ABM for Law Firms- An Effective Approach to Creating More Opportunities

This is a podcast episode titled, Episode 144: ABM for Law Firms- An Effective Approach to Creating More Opportunities. The summary for this episode is: <p><span style="font-weight: 400;">In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Auseh Britt, the Vice President of Growth Marketing at Terminus, and Kasey Johnson, the General Counsel at Terminus. Auseh leads demand generation, marketing operations, field marketing, and account-based marketing across new business and customer expansion. Kasey is a member of the Terminus Executive Leadership Team and the business's chief lawyer. She is responsible for overseeing and managing all legal services, including providing strategic legal counsel to management, managing legal risk, and overseeing company contracts and business deals. Auseh and Kacey join us today to discuss what account-based marketing is, and how it relates to the legal industry.</span></p>