Ep. 45: Content Marketing Strategy for Legal Tech Companies

This is a podcast episode titled, Ep. 45: Content Marketing Strategy for Legal Tech Companies. The summary for this episode is: <p>A content marketing strategy for legal technology companies is part of your overall digital marketing strategy. Here, I identify three core concepts for your content strategy that I like to call G.A.P. - Goals, Audience and Plan. Establish your goals, identify your audience, and create a content plan.</p> <p>3 tips to gain audience insight for content ideas:</p> <p>- Talk to your customers<br /> - Talk to your customer service and success teams<br /> - Talk to your sales team</p> <p>Full shownotes at <a href= "https://good2bsocial.com/">good2bsocial.com</a></p>